The United States. The company was founded in Lebanon, Tennessee, and has its headquarters there. There are Cracker Barrel locations where you can get traditional Southern comfort food like fried chicken, biscuits & gravy, and chicken and dumplings. The gift shops include many mementos, including toys, books, candies, and household goods.
Each Cracker Barrel location is designed to imitate a vintage general store, and it is well known for its rustic decor and relaxed atmosphere. The company, which has more than 660 locations scattered across 45 US states, employs more than 73,000 people. The company wants to create a cozy, welcoming environment where guests can unwind with a home-cooked meal and browse for unique gifts and keepsakes—where customers may purchase products like food, clothing, and furniture for their homes. The company also offers food for special parties and occasions.
For Cracker Barrel, allegations of discrimination against employees and customers based on race, gender, and sexual orientation have generated controversy over the years. The company has tried to address these issues by creating a council for diversity and inclusion and holding diversity and inclusion training sessions.
Despite these challenges, many Americans still go to Cracker Barrel for its home-style cooking and welcoming Southern atmosphere. The company is expanding nationwide and has won numerous awards for the quality of its meals, customer service, and overall performance.